THE TOOTHPASTE. FOR THE WHOLE FAM.
THE TOOTHPASTE. FOR THE WHOLE FAM.
THE TOOTHPASTE. FOR THE WHOLE FAM.
THE TOOTHPASTE. FOR THE WHOLE FAM.
Body care

THE TOOTHPASTE. FOR THE WHOLE FAM.

€ 29
A safe, remineralizing toothpaste for kids and grownups alike. With 12% hydroxyapatite — a modern, natural alternative to fluoride. It doesn’t just protect your teeth, it restores them. With a juicy burst of blackcurrant flavor.
100 ml
Key powers
No fluoride, no SLS, no glycerin, but full-on cavity protection
Repairs enamel with hydroxyapatite, zeolite, and Celtic salt
Soothes gums, gently whitens teeth, and leaves your mouth feeling fresh
SMILES OF THE FAM? FULLY COVERED.

FLUORIDE? NOT IN THIS FAIRYTAIL.

The largest study on fluoride confirmed its neurotoxicity. If enamel is 97% hydroxyapatite, why not use that instead?It’s safe to swallow, helps with sensitivity, and eco-friendly.
Research on fluoride | Hydroxyapatite study 1 | Hydroxyapatite study 2

FLUORIDE? NOT IN THIS FAIRYTAIL.

SPEAKS YOUR TEETH’S LANGUAGE.

And respects how teeth work: enzymes and zeolite for gentle whitening, vitamin C for gum care.

SPEAKS YOUR TEETH’S LANGUAGE.

SOOTHE MODE: ON.

Sensitive gums? Not on our watch. We packed in vitamin E and allantoin for that soft, calm, aaaah-feeling.

SOOTHE MODE: ON.

AND IF YOU THOUGHT THAT WAS IT…

No room for cavities
Healthy mouth pH = 6.5–7. That’s where bad bacteria don’t survive and enamel stays safe. Ours? Right in that range.
Blackcurrant flavor
Tastes like joy. Everyone’s gonna love it. A berry good reason to brush :)
Eco-packaging
Tube made from sugarcane
Agent Xylitol 007
First it seduces cavity-causing bacteria. Then it wipes them out. Smooth.

OOOH. THESE INGREDIENTS AREN’T PLAYING GAMES.

Hydroxyapatite & Xylitol

Remineralize enamel and protect from cavities.

Enzymes & Celtic salt

Reduce plaque.

Vitamin C, Vitamin E, Allantoin

Soothe and strengthen gums.

Zeolite & Papain

Gently brighten your smile.

The flavor?

Like picking blackcurrant berries in grandma’s garden but for your teeth.

Hydroxyapatite & Xylitol

Remineralize enamel and protect from cavities.

Enzymes & Celtic salt

Reduce plaque.

Vitamin C, Vitamin E, Allantoin

Soothe and strengthen gums.

Zeolite & Papain

Gently brighten your smile.

The flavor?

Like picking blackcurrant berries in grandma’s garden but for your teeth.

Full ingredient list:

Aqua, Hydroxyapatite (helps remineralize enamel and strengthen teeth), Xylitol (helps prevent cavities), Zeolite (supports gentle cleansing), Xanthan Gum, Sodium Ascorbate (vitamin C, gum’s health), Aroma, Sodium Bicarbonate (balances pH and gently polishes), Carya Ovata (Shagbark Hickory) Bark Extract (supports oral microbiome), Maltodextrin, Sea Salt (supports gum health), Allantoin (soothes irritation), Mentha Spicata (Spearmint) Herb Oil (freshens breath), Helianthus Annuus (Sunflower) Seed Oil (supports mucosal hydration), Tocopherol (vitamin E, antioxidant), Papain (enzyme that helps break down plaque), Tocopheryl Linoleate/Oleate, Carvone, Limonene, Citrus Aurantium (Orange) Peel Oil (natural flavor).

Why it works.

A toothpaste should be safe, effective, and actually restore teeth. That means using ingredients that rebuild enamel, protect gums, and keep your mouth healthy – without toxins. We made a formula with zero unnecessary or harmful ingredients.
advantage0 advantage0
Remineralizes enamel
advantage1 advantage1
Strengthens teeth
advantage2 advantage2
Supports gum health
advantage3 advantage3
Shields against bacteria

HOW TO USE.

  1. Brush for at least 2 minutes.
  2. Don’t go back-and-forth — sweep from gums to the edge of your teeth.
  3. Clean between teeth with a water flosser.
  4. Use a soft or medium brush. Don’t press too hard.

P.S. If you’re little, let your grownups do the brushing :)

HOW TO USE.

A NOTE.

I already created the perfect toothpaste — no toxic fluoride, no SLS, just 12% hydroxyapatite (yep, that’s a lot) and 10 more tooth-loving ingredients. And then it hit me — what if I made one safe and fun for the whole family? So I added papaya enzymes, vitamin C, and zeolite. Safe, tasty, effective for grownups and kiddos. From my fam to yours with extra care🤍
Alena, Founder of CREAMLY.

What people say about
THE TOOTHPASTE. FOR THE WHOLE FAM.

More than 110,000 subscribers trust CREAMLY.'s skincare advice.

Rating
5.0
275 reviews

  • Salty, creamy & a kissable finish

    The toothpaste is insanely good. It starts off a little salty, but then unfolds into this surprisingly pleasant taste — with a nice aftertaste too. It’s super creamy, so you get this lovely “enamel-hugging” feel. And the scent? Delicious. My husband even said kissing afterwards was extra nice 😁

    Tatyana

  • Self-care in Cream.ly style

    The toothpaste arrived — and oh wow, the packaging! 😍😍😍 I ran to brush my teeth right away, even though it’s only lunchtime 😁 The flavor? Totally unexpected — in the best way 😄 And the aftertaste? Love it 🔥 But the best part? That signature Cream.ly feeling: I’m treating myself with love and care, and I feel amazing about it ❤️

    Natasha

  • Hydroxyapatite magic — rare & radiant!

    This formula is absolutely amazing — I’d even say it should cost at least €30, so thank you for making it this affordable. 12% hydroxyapatite? That’s generous! I’ve been looking for a hydroxyapatite toothpaste in Europe, but it’s still not well known, barely available, and tightly regulated. Xylitol and arginine are great too, and thanks to the natural extracts, I’d recommend it to patients with sensitive gums.

    Anastasia, dentist from Poland

  • Brushing up on childhood

    I got my toothpaste delivery and had to try it right away. And suddenly — flashback! I know this taste. It’s just like the one my grandparents used to have when I was little. I don’t even know where they got it — paste or maybe a powder? But that same salty, slightly bitter flavor brought it all rushing back. Now I close my eyes, brush my teeth… and I’m back in childhood.

    Svetlana

  • One more joyful ritual

    With so much joy I brush my teeth now — who knew it could feel this good? Thank you, my darlings, for making yet another little part of my life better ❤️❤️❤️

    Natasha

  • Like a hug for your teeth

    The toothpaste is wonderful! ❤️ I don’t taste any bitterness — just a hint of saltiness. It’s hard to explain, but it feels so gentle — no harsh flavor, no rough texture, no discomfort after brushing. It’s like my teeth got tucked into a cozy blanket and gently put to bed. Just pure care, like with everything from CREAMLY ☺️ I’ll keep brushing and see the long-term results, but my first impressions? So lovely. Not that I ever doubted you ❤️

    Natalya

  • That scent? Pure obsession 🤩

    Girls, what kind of delivery magic is this?! How am I supposed to wait until evening to brush my teeth now? That scent — wow 🤩🤩🤩 And the packaging… the texture, the feel — I’m obsessed ❤️ I honestly don’t know how you keep pulling this off ❤️

    Kate

  • Smooth like a pro clean

    💙 Just tried the toothpaste! Tastes lovely—and my teeth feel as smooth as after a professional cleaning 😌

    Svetlana

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